Quick, random thoughts on personalization

Currently I’m reading a chapter “Hacking retention” in a book Hacking Growth by Sean Ellis, founder of growthhackers.com, and there was one part that mentioned the transformation from one size fits all marketing to fully customized, one-to-one experiences; everything from email communication to product recommendations.

Somehow this made me pause and reflect a bit.

Of course, I DO love personalization. It makes a much better user experience. I feel like the companies understand me and my needs. It’s so special and unique and so on.

At the moment I am quite obsessed with home decoration. And guess what I am obsessed the most? How to decorate my room into meaningful personalization; items that are able to tell back stories, photographs of places I’ve traveled to, art prints that show my love of colors, some well-designed decor pieces that make me happy etc.

Totally unaware, I am seeking a lot of meanings behind many objects. Somehow reading this chapter got me think if all the marketing tactics are fueling behind this thought.

Is it too crazy or am I just too millennial? (Ah yes, this word again). If you think about it, it is just…stuff. Obviously you want to pick some nice things for your home, but the need to express one’s self through things you own is perhaps stronger than ever. We are the generation that probably seeks the meaning behind every single thing; personal life, career, romantic relationship, travel experiences, and many more.

But is it really making you happier or more stressed?

There is nothing wrong with it though. I am a firm believer that if you enjoy doing what you are doing and it doesn’t cause trouble for others, feel free to do whatever you want. But today, for a moment, I just wonder if sometimes we are creating a big fuss out of nothing and making it so complex and a bigger deal than it really is.

I suppose trying to find that balance is the key.

*Off to browse on Instagram and Pinterest for some more home decor inspiration*

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